A Typographical Exploration of H&F's Verlag Typeface through Lewis Carroll's non-linear narrative, Alice's Adventures in Wonderland.
With 12 passages taken from the original novel written in 1865, the reader is drawn down the rabbit hole. Verlag's combination of slippery slopes evolves into pointy and jagged structures as the accordian-pages tumble down.
It is friendly without being silly, frank while maintaining grand characteristics. Its crisp lines and expansive curves resemble ovoid shapes. Broody’s ample counters and open quality make it a clear and lively headline typeface. Its thin weight is direct and precise, suggesting a sence of lightness. Although sympathetic to the historical forms of Art Deco and 20th century styles, it avoids nostalgic cliches through its playfulness balanced with its straightforward sophistication.
*Broody: the action or behavioral tendency to sit on a clutch of eggs.
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